Text Box: -vertising agencies.  They’re the people who wear jeans because they feel they are more comfortable with it.  They’re the ones who come in late because they assert that they should not be restricted by regular office hours.  Most importantly, they are the ones who are paid more and are given greater reign over their actions.    It is crucial for companies to look and act beyond this traditional setup. They must remember that everyone has creative capacities and these are the most important resource that they can have.  Therefore, harnessing creativity among employees calls for a culture of innovation across the whole organization and not only in the creative department.    Churning out un-creatives   But first, what is creativity really?  According to Dr. Robinson, it is the process of generating ideas that are original and of value in their line of work.  If we’re serious about developing creativity, the first step is to recognize its diversity and individuality.  An accountant can be creative.  A secretary can be creative.  Yes, oh yes…an office messenger can be creative.    The dilemma that companies are in can be traced to the problem that originates from our schools and universities: blind obsession with academic prowess.  Our educational institutions keep churning out diplomas and sending graduates to the battlegrounds.  And companies willingly take them in with the hope that the infusion of new blood will translate to winning the war (read: business success).   But university or college degrees are not designed to make people creative.  They are designed to do other things and they often do them well.  For this, degrees are not bad per se, in fact they are necessary to prepare future workers for needed skills in the office or field.  The flaw lies on the lack of program that would identify and reward creativity.  This culture prevalent in the educational system spills over to the corporate world.   Preoccupation with academic ability has led to an incalculable waste of human talent and resources.  People with strong academic abilities often fail to discover their other strengths while                         Read more





 



 

 

 

 

 

 

 

 

 

 

 






 

 

 

 

 

 

 

 

 




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